Course Description

Program Description The postgraduate program in Design Management builds the skills needed to lead a multidisciplinary design team. Students will learn how to develop design strategies for products and services based on business objectives. This program teaches practical tools and interpersonal facilitative skills, as well as the business knowledge required to manage a consultancy or corporate design division. Who should take this program: Design professionals with a global perspective who want to become active partners in helping firms develop and grow through expanded participation in strategic management. Designers looking to enhance their career opportunities in supervisory or management positions. Designers seeking to integrate strategic design into the workplace. Designers with an entrepreneurial spirit looking to start their own company. Courses in design process and strategy, project management, finance, team management, design research, contracts, business planning, communications and intellectual property protection complement a major studio course featuring real-world design projects. The courses cover the essential elements of a business strategy and how design contributes to the definition and realization of the strategy.

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